AI Insights · Timothy · July 2025
Top 5 iOS Decoration Games in the UK: Q2 2025 Performance
Explore the trends in downloads, revenue, and active users for the top decoration games on iOS in the UK during Q2 2025, featuring insights from Sensor Tower.
In the second quarter of 2025, the top decoration games on iOS in the UK demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a closer look at their trends based on Sensor Tower data.
Dreamy Room from ABI GLOBAL LTD. saw a significant rise in weekly revenue, peaking at approximately $7.4K in late April. Downloads fluctuated, with a notable increase to 27.7K in mid-April before stabilizing around 10K by the end of June. Active users peaked at 62.2K in mid-April, settling at 35.4K by the quarter’s end.
Travel Town - Merge Adventure by Moon Active maintained a strong revenue presence, starting at around $184K and reaching up to $244.7K in late May. Downloads remained steady, with a slight peak at 17.5K in late May. Active users started at 77.6K, experiencing a gradual decline to 61.9K by the end of June.
Gardenscapes from Playrix displayed robust revenue, reaching a high of $290.9K in late May. Downloads showed a downward trend, starting at 23.5K in early April and decreasing to 5.4K by late June. Active users began at 251.7K, decreasing to 198.1K by the end of the quarter.
Toca Boca World by Toca Boca AB experienced fluctuating revenue, peaking at $201.9K mid-April, with a notable increase to $195K at the end of June. Downloads were relatively stable, with slight peaks around 13.4K in mid-April. Active users peaked at 324.3K in mid-April, ending the quarter at 265.3K.
Room Sort - Floor Plan Puzzle by Gamincat, Inc. focused on downloads and active user engagement. Downloads peaked at 11.6K in early May, while active users reached a high of 48.9K in the same period, gradually declining to 30.8K by the end of June.
These insights from Sensor Tower highlight the dynamic nature of the decoration game market on iOS in the UK during Q2 2025. For more detailed analytics and trends, visit Sensor Tower’s platform.